James Allen Reviews

Posted by admin | April 17, 2010 .

Looking for a diamond online?

A new age of diamond vendors is rising and you should hear the news before shopping for one. If you are just starting to shop around and gathering the necessary info, you are probably amazed with the amount of information you can find.

The online world is loaded with websites explaining the different diamond aspects:

The 4 C’s of diamond
The variety of Diamond shapes
Diamond Certifications and much more.

You should read some of the material you find. It will assist in deciding what type of diamond you want to buy and to set your budget.

After completing the learning process you will face one main decision! Where are you planning to buy your diamond?

Online
In a Store

The advantages of buying online are the comfort of buying, great prices and huge inventory of diamond and rings. The disadvantage of buying online is mostly the inability to see your chosen diamond/diamond setting.

This issue: the inability to see your diamond can cause confusion, since imagining a look of a diamond or a diamond ring can be rough, mostly in regards to lower clarity diamonds: SI1, SI2 and I1 clarity grades, since their inclusion are sometimes visible.

There is some good news: You have a solution.

A new feature is rising and some diamond vendors are embracing it:

They are providing a true picture of diamonds and diamond rings that they are offering for sale. One of the pioneers that came up with this idea is James Allen Diamonds.

James Allen was founded in 1998 and is one of the leading diamond online vendors today. Their business idea is to use a few chosen New-York diamond dealers that provide them with excellent loose diamonds inventory and in return James Allen are providing them with a top of the line photography (set in a microscope) aids in order to bring a true picture of most diamonds they offer online.

The idea is revolutionary since it provides a huge power to the buyer, so he can decide which diamond is best for him. This feature is most important when looking for a diamond with lower clarity grade (VS2 and under) since sometimes these diamond have more visible inclusions.

Besides having this huge advantage James Allen diamonds are providing a very comfortable and secure shopping experience that includes: 3D view of selected items, Hearts and Arrows scope for ideal diamonds and more tools that makes shopping with them a great experience.

James Allen also guarantees customers: