After working in the diamonds business for a few years, mainly in the wholesale side of the business, I see that most buyers having a hard time choosing the right diamond for themselves.
What I found out that most of the knowledge regarding diamond today can be found over the net and this fact is new. Only a few years ago you weren’t able to find any information regarding diamonds besides what your local jeweler would have told you.
I am not sure which one is better for you – the average buyer, since too much information can really confuse you, mainly because it is all theoretical: you can’t see so many diamonds to compare with and to know the difference between them.
I can see today that many buyers read so much and they look for a specific diamond, that has so many specifications and they don’t even care for the diamond’s look.
I want to tell all of you something very important – You have too much information without the ability to examine it. If there was a diamond museum and you had the ability to judge between diamonds with your own eyes I could understand, but there isn’t one.
I am actually saying that you are not buying a space ship; you are buying an amazing and emotional gift that needs to look great.
This is the reason for starting this website: to assist you buying a beautiful diamond without getting crazy with the budget. You can actually buy a great looking diamond by knowing a few simple facts about diamonds
Before you start reading the info part, I would highly recommend you to check my next two recommendations.
1. You should set a budget – When setting a budget you are actually setting a limit for how much you want or can invest in a diamond.
You can always stay under or go over it, but setting a budget will keep you more or less where you want to be.
2. Set a 4 C’s priority order – You should set a 4 C’s priority order before you start the learning process and then again, examine it after you finish.
A 4 C’s priority order basically means that you need to decide which one of the 4 C’s is more important for you in a following order.
You probably already have some knowledge about diamonds now and this why I recommend you to set an order prior your reading.
After you are done educating yourself, I would recommend you reexamine your list and fix it if needed.
I have seen many buyers that looked at a few diamonds and decided for example that a well cut diamond is more important for them, than the diamond’s color.
I would recommend you to do a good reading regarding the 4 C’s and then to decide what diamond you want.
Good luck.
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